If you’ve been paying attention at all over the last little while, then you know video is crucial to your success on social media. If you didn’t know that, well, now you know!
Video is the best performing content on social media right now, there’s no two ways about it.
But when you look at all the video content out there, it’s easy to feel like you can’t measure up because you don’t have the right equipment to produce good quality.
I’m here to tell you that you can!
All it takes is one simple shift.
Focus on the message, not the performance.
In other words, don’t get hung up on having the right background, getting the right lighting, having a tripod, microphone, etc.
Will those things enhance the quality of your video? Yes.
But are they the most important part of your video? Definitely NOT!
The biggest thing to focus on is your message!
What do you need to share with your audience? What is important for them to know? What wisdom or positivity can you share with them?
Focus on the message first, and then, through practice, all the other things will come into place.
When I first started recording videos for my brand, I didn’t have a tripod, light, or microphone. I simply propped my phone up on a shelf or a stack of books. (I only just bought a microphone two months ago and I still don’t use a ring light.)
The key is don’t let the lack of “proper equipment” stop you from creating a video, because there are people out there that need to hear your message and you are doing them a disservice by not sharing it!
You are absolutely perfect just the way you are, without the glam, without the glitz.
Seriously, go back and look at my Instagram videos from a year ago – no fancy equipment there!
So, now that we have that out of the way, go out and get recording!