My Favourite Social Media & Marketing Tools
- Autumn Wilson
- May 29, 2025
- 2 min read
We all need those things that are going to make our lives easier. Once you get into a routine of posting on a regular basis, you need that program or software that will save you time! A good social media strategy is well planned out, and you need the tools to help get you there.
Below are software and tools I recommend to help you get started.
(This page may contain affiliate links)
Content Planning & Management
This is the BEST tool I’ve found for managing and organizing social media content is Airtable. I use it for myself as well as each of my clients.
I can organize my content by publish date, type, and channel, and can assign different campaigns to it so I know what piece of content serves which marketing purpose.
You can also share your base with others so they can review, collaborate, approve, etc. There are endless opportunities!
Content Creation
Hands down, without a doubt, I recommend Canva. I've been using it for years and it has never let me down! I used the free version for years and it served me well and now the Pro version blows my mind.
Not only do I use Canva for my social media content, but I also use it to create my proposals and reports to clients, workshop presentations, course slides, and a ton more.
Facebook & Instagram Ads
Swift Kick in the Ads is a monthly membership I've been part of for tears. Amanda is the queen when it comes to Meta Ads. She's taught me everything I know about them, and I'm still learning from her to this day! I can't recommend her enough. She's sassy, she's brilliant, she's fun, and is always, always helpful.
Video Editing Tools
For the most basic, simple, and easy to use video editing tools, I recommend CapCut or Edits. Canva also has some video editing capabilities, although I find it a bit clunky.
Scheduling & Reporting
Scheduling content has not only made me more efficient, but it's also kept me consistent. I use Agorapulse for most of my scheduling, which is a more robust tool. For something a little more basic (and a lower price point), I also like Metricool.
Email Marketing
Flodesk is what I use for my email marketing, and I can't say enough good things about it. It’s extremely easy to use and I love the layouts. They also have features like lead magnet delivery, landing pages, checkouts, and workflows. Oh, and did I mention they have the best support team?