Let's be honest, I can sit here and tell you all day long how important it is for your brand to be on social media, but you get it.
Where things start to get tricky is somehow finding the time it takes to create ALL that content!
Am I right?!
Don't worry, friend, I've got you 😉
A life-first approach
See, as much as I love social media and everything it offers the world, I HATE how it can be a complete and total TIME SUCK.
As I've been growing my own brand, there's one thing I always wanted to stay true to - I wouldn't let my social media presence take over my life.
I can confidently say it hasn't, and I haven't had to sacrifice quality or consistency.
If that sounds like a total DREAM to you, keep reading because I'm giving you my step-by-step framework for creating content that actually saves time.
Why we need it
Without the right process in place, creating content can feel like not only a time suck, but like it’s sucking out your soul.
Okay, maybe I’m being over dramatic, but you get what I’m saying.
Simply put, by following a simple process of creating content, it can become something that you actually enjoy doing! I know, shocker.
Let me explain…
First off, batch creating is the key to streamlining your content creation process. PLUS it also helps prevent that content creation burnout we all feel because there are long stretches between creation times.
So I wanted to share my step-by-step process for creating content that I not only use for creating my own content but for all of my clients as well.
Note: Depending on how busy my week is, I'll either complete the steps on separate days or all in one day, but for the most part, these are all on different days. I find that has helped ward off that content creation burnout because I don't feel like I'm time crunching everything into one sitting.
Step 1 - Write down all of the post ideas for a full week.
Content formats are different for every brand, but for me, I do 3-4 reels per week and 2-3 image or carousel posts per week. If I'm stuck for ideas, I'll look at blog posts (either my own or others), check out FAQs, or scroll through socials to get ideas from other people. It's important to say here that you're not copying anyone, just scrolling through to get inspired by what other people are posting. There are always ways to adapt other people's content into your own style.
I'll also sometimes collect these ideas at random times when inspiration hits throughout the week so I keep a list of content ideas either in the notes section of my phone or in Airtable where I plan all my content.
This usually takes about 15-20 minutes.
Step 2 - Write the scripts & captions.
For videos, I'll write down the script (either word for word, or point form, depending on how you work best). At the same time, I'll write the captions for each post. I use Airtable to organize and plan all of my content (and my clients).
Depending on the post, this usually takes about 20-30 minutes. The simpler, the better!
Step 3 - Record videos & create graphics.
I'll record all the videos for the week and create the graphics for the image posts. I record the videos using my smartphone and I use Canva to create all of my image posts.
Depending on how my brain is working that day and whether I can do clips in one take or not, this is the longest part of the process which can take a couple of hours. TIP: Record your videos in multiple clips (you should be doing a reset every 3 seconds anyway), this makes it quicker for editing.
Step 4 - Edit & schedule.
I'll edit the videos using CapCut and I use the Meta Business Suite app to schedule image posts and then set reminders for posting Reels, or use the new in-app scheduling feature.
Because I break up my recording into clips (a 40-second video usually has 4-5 different clips), editing is a lot faster and easier. This step usually takes about 15 - 20 minutes.
That's it, my friend! My four-step framework for becoming a content creation machine that DOES NOT lead to burnout!
The last thing I'll say is this structure works for me because I know how my brain works and what my productivity triggers are. Don't be afraid to use this as a baseline and then switch things up as you go if it's not working for you. Maybe you need to rearrange the steps or put a couple of steps together. Don't restrict yourself to only one way of creating, it's important that your content creation process fits YOUR lifestyle, not the other way around.
Give it a try and let me know how it works for you!