My Favourite Tools
We all need those things that are going to make our lives easier. Once you get into a routine of posting on a regular basis, you need that program or software that will save you time! A good social media strategy is well planned out, and you need the tools to help get you there.
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Below are software and tools I recommend to help you get started.
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(This page may contain affiliate links)
Graphic Design &
Content Creation
Hands down, without a doubt, I recommend Canva. I've been using it for years and it has never let me down! I used the free version for years and it served me well and now the Pro version blows my mind.
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Not only do I use Canva for my social media content, but I also use it to create my proposals and reports to clients, workshop presentations, course slides, and a ton more.
Social Media Management
Agorapulse is the platform I use for scheduling all of my clients' content.
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It's incredibly easy to use, but also has amazing robust features like Social ROI where it plugs into your Google Analytics so you can track clicks from your social media posts!
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Their analytics are also the best I've seen. I can customize for whatever the brand's goals are and produce professional, clear reports.
Airtable
This is the BEST tool I’ve found for managing and organizing social media content. I use it for myself as well as each of my clients.
I can organize my content by publish date, type, and channel, and can assign different campaigns to it so I know what piece of content serves which marketing purpose.
You can also share your base with others so they can review, collaborate, approve, etc. There are endless opportunities!
Social Media Management
If you're looking for something in a smaller price range, SmarterQueue is an awesome platform! It is simple to use, easy to manage, and has some pretty cool features.
You can also discover, bookmark, and easily share new content with powerful social media search functionality and Pinterest-style browsing.
Plus, they have features like a social inbox, competitor analysis, social media monitoring, and more.
